DENFAIR Team Photo

The People

Bound by our unified knowledge of design, each member of the DENFAIR team has an enduring appreciation of skilfully rendered, original creativity. Our team’s experience traverses interior, industrial, graphic and communications disciplines. Driven by our passion for design, we work year-round with dedication, consideration and a communal vision to generate fresh concepts for the ‘crafted online and live experiences’.

Our objective is to create genuinely inspiring environments and experiences that anticipate and respond to the ever-progressing ideas that lead contemporary design.

We never compromise on content because we always support truth in creativity. We love design, we live and breathe it, and we’ll always pursue what sets it apart.

Thibaud Cau-cecile

Entrepreneur, Visual Communicator
and ideas man.
-
Coffee of choice:
Long Black

Thibaud Cau-Cecile

Co Founder | Director

After 15 years of experience in design and fashion event production, I’ve come to learn that time and effort and a dedicated team invests to improving

After 15 years of experience in design and fashion event production, I’ve come to learn that time and effort and a dedicated team invests to improving the industry is what makes a difference.

The concept of ‘Know the Difference’ is the difference between those who compromise and those who don’t; those who pretend and those who refuse to; the ones who talk and the ones who act. To me knowing the difference is in the determination to continuously improve and develop, rather than keeping with the familiar; the safe.

When I walked through the doors of DENFAIR, back in June 2017, I saw the result of twelve months worth production and planning and it was then that I knew the effort it takes to make a difference.

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Claudio Oyarce

Creative director,
Graphic designer
and photographer.
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Coffee of choice:
Latte

Claudio Oyarce

Co Founder | Director

Knowing the difference isn’t making a point about being better; it’s understanding the value of being different. Of existing with your own code of what’s integral

Knowing the difference isn’t making a point about being better; it’s understanding the value of being different. Of existing with your own code of what’s integral to good design. That’s what we do at DENFAIR.

We appreciate well-designed objects for the embedded values of its designer; care, thought, attention to detail and their inherent layers of meaning. We facilitate a viewer’s experience of the intention, philosophy and creativity of designer and the maker. The difference is that we focus on design that carries more significance than pure functionality.

And so, it’s not just about products at DENFAIR, it’s being part of a community that shares the same values, that believes in the worth of inherent quality, and that understands commercial success will follow when you remain true to your own points of difference.

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Damian Gentile

Interior designer, industrial designer. Second in charge and the calmest person in the office.
-
Coffee of choice:
Short Mac

Damian Gentile

Associate | General Manager

To me, to ‘know the difference’ is not an absolutist theory on design, nor to follow an unachievable way of living. It’s a prompt to start thinking critically about the

To me, to ‘know the difference’ is not an absolutist theory on design, nor to follow an unachievable way of living. It’s a prompt to start thinking critically about the objects in our life and an encouragement to initiate change.

Whether on a macro or micro level, the important thing is to question what it is about us, as designers and consumers, that perpetuates particular practices and outcomes in the industry. It’s about seeing the bigger picture: beyond trends, we must take responsibility for what we are contributing to the world of design.

DENFAIR’s high curation is what puts us at the forefront of design events in Australia. Our collective view is that the presentation of good design sparks discussion, and through discussion we can challenge the status quo.

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Benjamin Peng

Industrial designer, computer
expert and talented event design
production manager. Tattoo-less.
-
Coffee of choice:
Latte

Benjamin Peng

Production Design Manager

Knowing the difference is about understanding: understanding design, materials and manufacturing, yes, but most importantly, understanding the people

Knowing the difference is about understanding: understanding design, materials and manufacturing, yes, but most importantly, understanding the people who we are designing for.

It’s about knowing the difference between real and fake; between the time it takes to research and develop an idea and the time it takes to just copy one. It’s about understanding the people behind a product and the details that make it. It’s appreciating the effort that goes into creating something that should last a lifetime, compared to something that will most likely contribute to waste.

DENFAIR, to me, provides this level of critical thinking via a platform that allows talented designers to come together, pursue learning and growth, and, as a cohesive entity, shape others’ conception of responsible design.

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Elizabeth Zotti

Film producer, digital media
strategist and furniture designer.
Avid hip hop fan.
-
Coffee of choice:
Filter Coffee

Liz Zotti

Event Production Coordinator

I think that ‘Know the Difference’ is an expression of audacity. It is an interpretation of authenticity, honesty and respect that transcends design as physical

I think that ‘Know the Difference’ is an expression of audacity. It is an interpretation of authenticity, honesty and respect that transcends design as physical objects to resonate within people on a much deeper level.

The audacious nature of DENFAIR lies in a combination of creativity, innovation and potential. It contributes to transforming objects’ meanings and purposes, far beyond that of just materiality. DENFAIR not only engages with brands, designers and their products, but supports the design community and three-dimensional environments in which they exist, or have the potential to.

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Sam Castle-Twyford

Graphic designer, web designer,
illustrator. Early riser and
Fan of Superman.
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Coffee of choice:
Iced Long Black

Sam Castle-Twyford

Graphic Designer

Perhaps to ‘Know the difference’ is not always about cognitive knowledge. To me, it’s a feeling, an emotive understanding that I experience when I see

Perhaps to ‘Know the difference’ is not always about cognitive knowledge. To me, it’s a feeling, an emotive understanding that I experience when I see or come into contact with a design that stops me in my place; a design that draws me in. It’s because of the thinking and process behind the design that you’re able to feel the difference. At DENFAIR, you can expose yourself to the feeling of difference.

Knowing the difference underpins everything we do at DENFAIR; it is in the vision and intention, the planning and the execution. It drives a hard-working journey and is full of reward.

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Marie Lefebvre

Advertising specialist,
marketing expert and
furniture designer. Trainee surfer
-
Coffee of choice:
Soy Latte

Marie Lefebvre

Marketing

I believe that to know the difference is to always have an awareness of the intentions that lie behind actions. Being mindful of your environment and the

I believe that to know the difference is to always have an awareness of the intentions that lie behind actions. Being mindful of your environment and the people around you is what makes real difference in today’s world.

In our industry, the ways that a product or a service can contribute to or facilitate facets of daily life is what adds value. Similarly, the ability of an object or offering to respect its environment and enhance user interactions with others makes a real difference.

At DENFAIR, the opportunities created for emerging designers, like Front/Centre, and for the industry and public, like the access to free educative talks, are examples of offering a difference that in turn creates knowledge.

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Donna Thorneycroft

Our accounts manager,
without her we would not get paid.
-
Coffee of choice:
Skinny Flat White

Donna Thorneycroft

Accounts

I see and experience the difference every time I walk through DENFAIR opening day doors; it’s not just the hands-on detailing or effort that we and

I see and experience the difference every time I walk through DENFAIR opening day doors; it’s not just the hands-on detailing or effort that we and our exhibiting brands go to in their creations, it’s also the atmosphere. I’m always impressed by the efforts of a collective of like minded individuals and professionals who come together once a year to celebrate and support the industry they are passionate about. As I wander up and down the aisles exploring, I’m constantly impressed by the individual stands - the colours, the textures, the sounds, the ever-changing installations and activations - all unique and quirky in their own way.

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Paul Moing

Marketing graduate,
Event Production.
May blow over in the wind.
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Coffee of choice:
No coffee for Paul,
he only drinks Nesquik

Paul Moing

Event Production Assistant

To me, knowing the difference is about understanding that our different backgrounds, different cultures influences and different sensitivities, contribute

To me, knowing the difference is about understanding that our different backgrounds, different cultures influences and different sensitivities, contribute to produce a completely unique experience unlike anything else. Since becoming a team member at DENFAIR, I have had the privilege and opportunity to work with not only the DENFAIR team but also with architects, designers, suppliers and other professionals that make up the design community that I am proud to be a member of. We are all very different but we all have and share the same goal: to make your experience something truly different.

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