BMW art bar
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pure electric power

In partnership with BMW, the Art Bar will become an exciting activation canvas for BMW’s new electric car model, the i3. The BMW i3 is an urban car driven by pure electric power and customized for the requirement of a sustainable and emission-free mobility.

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Unique to DENFAIR’s contemporary art section, The Gallery, the BMW Art Bar is a lively meeting place and conceptually charged activation canvas for the BMW i3. To connect the narrative around the vehicle to the Art Bar experience, DENFAIR commissioned multimedia design studio ENESS to produce a graphic work that will explore notions of distance and habitual travel through use of symbology, projection mapping and LED technologies.

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Like any well-conceived design, the BMW i3 represents an integrated and harmonious concept where every detail has been optimised to its purpose. The consistently sustainable design of the BMW i3 makes it the perfect vehicle for urban environments and modern day demands: driven by pure electric power and customised for the requirements of a sustainable and emission-free mobility, it embodies an intelligent form of travel.

Our Collaborating Partners
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BMW

A leader in automotive design and innovation, DENFAIR is proud to be partnering with BMW in the presentation of the BMW i3 during DENFAIR 2017.

ENESS

ENESS is a multimedia design studio working at the intersection of art and technology. With extensive experience, ENESS combine varying disciplines including lighting, software, interaction design, product design, sculpture and architecture to achieve outcomes that are both unique and unexpected.

SMARTSTONE

As the leading destination for quartz surfaces, Smartstone will fabricate the central bar in Smartstone Azul Macaubus, presenting a striking surface of intense blues on a white-grey background, helping to create the visual synergy of beauty and movement inherent in the activation concept.

THE SD ELEMENT

Australian design brand, The SD Element, combine the talent of local designers with the experience of Australian manufacturing company, Swiss Design. Rich and luxurious, the Hull range of lounges and ottomans will be featured in the BMW Art Bar.

OBODO

Established in 2007, Obodo supplies high quality contemporary furniture and accessories. This year at DENFAIR Obodo has supplied the Factory Bar Stool – by Sean Dix. Inspired by stools associated with factories from the 30’s the design is a modern interpretation of these aesthetics.

ZEPEL

Providing a backdrop for the art bar space is fabric supplied by Zepel fabrics. The Arragon collection is a linen blend drapery fabric with the appearance of 100% linen with an incredibly soft handle.

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The SD Element
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new era